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Pregled zanimljivih linkova za 31. listopada 2009.
- Dnevnik.hr – I dalje raste povjerenje u rad Vlade–
- Dnevnik.hr – Istraživanje: Bandić ulazi u drugi krug
- Word of Mouth is the Original Social Media
- Firing Clients: It’s All About Trust and Image
- Using Twitter Lists to Judge Influence
- Top 10 Best Newspaper Websites
- VEZA » Društveni mediji uzimaju prve finansijske skalpove
– Prema istraživanju agencije Puls za Novu TV 66 posto građana predviđa da će ova koalicijska Vlada izdržati do kraja mandata, što je značajna promjena od prvog dana kada je Jadranka Kosor došla na njezino čelo. Naime, u srpnju je samo 32 posto građana mislilo kako će koalicijska Vlada izdržati do kraja mandata 2011.
Za razliku od skeptičnog početnog razmišljanja – nakon sto odradjenih dana Vlade – povjerenje u Kosoričin kabinet je poraslo. Od početnih 19 posto u kolovozu – rad Vlade sada odobrava 27 posto ispitanika, dok njih 60 uglavnom, ne odobrava.
– Ostali kandidati apsolutno bi se trebali bojati Milana Bandića. Iako još nije obznanio svoju kandidaturu već je mnogima pomrsio račune. Posljednje novo istraživanje Nove TV govori da je i dalje SDP-ov kandidat Ivo Josipović prvi, odnosno da se danas održavaju izbori, za njega bi glasovala 24,6 posto birača. Istina, sve ih je manje iz mjeseca u mjesec. Odmah iza njega sa 17,6 posto je Milan Bandić. Treći je kandidat Nadan Vidošević s 13,1 posto. I on također ima blagi pad. Slijedi ga HDZ-ov kandidat Andrija Hebrang s 11 posto te Vesna Pusić sa 6,8 posto. 9,1 posto birača je još uvijek neodlučno.
– The term “Social Media” is sexy. Twitter. Facebook. Blogs. All sexy in today’s marketing world where people are sharing opinions, insights, experiences, and perspectives with each other online.
A simple Google Trends search shows how much sexier a term “Social Media” has become compared to “Word of Mouth.” In early 2007, “social media” overtook “word of mouth” in online search activity.
– Consultants generally work hard to keep clients, not fire them. But, every once in a while, a situation arises that forces the consultant to scuttle his client. Reasons for firing a client are different for each consultant. I know some that will fire a client for ideological differences. Others will leave a campaign if they grow to dislike the candidate personally. But, the most common reason for firing a client is that the he refuses to take the advice he’s paying for and wants to run a campaign that has little or no chance of winning. In short—he just doesn’t trust you enough to take your advice.
– If you’ve used Twitter for awhile, you know that judging the influence of a Twitter user by their number of followers is a dicey proposition. Lots of Twitter users are obsessed with their number of followers, and work to inflate their stats in ways too numerous to mention here. The end result is that some Twitter users will have thousands of followers who consist mostly of other social media experts and spam Twitter accounts. While the follower number may look impressive, these folks aren’t really influential because no one is listening. A Twitter account with 100 engaged followers is much more influential than one followed by thousands of disengaged users.
– As a follow-up to our research on newspaper websites that we published recently, we decided to break out a list of the best examples of “good” newspaper websites. Steve, Todd and I collaborated on the following list, judging sites not only on their web features but also on the design, aesthetics and general usability of the site [Note: this list only covers the top 100 US newspapers in terms of circulation, which is what our study looked at. We’re sure that we missed some great smaller papers.].
– Dok sam u Minhenu gledao “majstore” kako bacaju kofere iz aviona u prikolicu malog tegljača, samozadovoljno sam konstatovao kako sam genije što nosim samo ručni prtljag. Pao mi je na pamet i video United brakes guitars, u kom je suština bila da se radnici koji se bave utovarom prtljaga iz nekog razloga veoma neprijateljski ponašaju prema njemu. Ono što nisam znao jeste da će to biti jedan od tri primera koji su ostavili najjači utisak na mene na Quadriga Online Communications konferenciji u Amsterdamu koju je organizovalo udruženje EACD (European association of Communication directors).