Manjgura is in the finals for four of the most prestigious public relations awards
IPRA, International Public Relations Association, ranked two successful projects of the Manjgura agency in the finals of the IPRA Golden World Awards. The project “Rakoborci – Hrvatska protiv raka” (Croatia Against Cancer) is in the finals of the category of agency campaigns for non-governmental organizations, while the project “Total Croatia Travel Info” is in the finals for three agency categories – for crisis communication; for a project at the country, city or region level; and in the travel and tourism category.
The project “Rakoborci – Hrvatska protiv raka” Manjgura implemented for the Coalition of Associations in Health Care and the association SVE za NJU at the end of 2020, with the aim of urgent adoption of national strategy against cancer. As the only EU member without such a strategic document, Croatia has been threatened with losing access to dedicated EU funds to fight cancer. Thanks to the activities initiated through the national campaign and the Hrvatska protiv raka platform, the National Strategic Framework Against Cancer was adopted in less than two months, and hrvatskaprotivraka.hr continues to raise citizens’ awareness of its own role in the fight against cancer.
After the international HUOJ Grand Prix and three Polaris awards for crisis communication, the Total Croatia Travel Info Viber community project was recognized by international experts who qualified it for the finals of three categories for the IPRA Golden World Awards.
With the support of Mediacor agencies, the Total Croatia Travel INFO Viber community was established, through which users were updated daily with information on measures in force and ways to come to Croatia. Community members also had access to a chatbot – a virtual assistant, programmed to answer frequently asked questions. However, for the efficiency, accuracy and self-sustainability of the project the most deserving were the hard-working volunteers on the project who throughout the summer, several times a day, updated the most important data and answered questions from users within the TCTI Viber community.
The world’s leading association of PR professionals, IPRA, has been rewarding the outstanding achievements of communication professionals from all over the world for more than 30 years. In the last round, a jury of experienced communication experts will evaluate the originality, relevance, set goals, as well as the used creative strategies and concretely visible achieved results. The winners are expected to be announced at the end of July.Tags: PR, total croatia travel info, award, rakoborci, ipra, viber
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