What to expect from the Golden Drum 2022 program?

by Ana Vukelić, 2. September 2022.

September 23 will be a day full of inspiration, creativity and upstanding professionals, celebrating the ideas that stand out.

The Golden Drum Festival 2022 program will host Kavita Patel, Advisory Lead of WARC EMEA, dissecting the Anatomy of Effectiveness, Fabio Seidl, Director for Global Creative Development at Meta USA, on Simplifying the Future with a new perspective on creativity that can lead us to a better use of tech and more inspiring and impactful tomorrow, Ghada Wali, Founder and Creative Director of Wali’s Studio, a pioneering graphic designer in Egypt, on How the Graphic Design affects the mental state, pulls emotional strings and delivers change, Jeannette Liendo, Senior Vice President, Marketing and Communications at Mastercard Europe, presenting the Consumer of the Future, Sven Huberts, President Experience at DENTSU CREATIVE EMEA, Maxim Boritko, Creative Director and Egor Petrov, Co-Founder and Creative Director from Banda, with Fast Creativity as one of the best things the war brought up in Ukrainian agency, Jason Romeyko, Worldwide Executive Creative Director & Managing Partner from Serviceplan International, Sebastian Stępak, Chief Executive Officer of MSL CEE and Jorg Riommi, Chief Creative Officer of Publicis Groupe CEE, on Timeless Creativity, and Saulo Rocha, Chief Creative Officer of DAVID Madrid with The Cheat Codes.

Check out the full Festival program and don’t miss out on the most trending topics, stories and advice.

Timeless creativity: Jason Romeyko, Jorg Riommi and Sebastian Stępak

The pandemic increased yet the high speed of technology development. Automation is rapidly progressing, machines are getting even closer to meeting human capabilities. Sebastian Stępak, Chief Executive Officer of MSL, will be picking the brain of the newest Hall of Fame Members and two of the most brilliant creative minds and leaders, Jason Romeyko, Worldwide Creative Director & Managing Partner of Serviceplan International and Jorg Riommi, Chief Creative Officer of Publicis Groupe, Central and Eastern Europe, about one thing automation cannot replace – creativity.

Find out how was creative brilliance achieved in the past and what has changed the most in the age of automatization in the talk Timeless Creativity.

Creative Director of the Year Powered by Elan

The Creative Director of the Year award will be given to the Creative Director of the Campaign of the Year that will collect the most points for the campaign and the individual entries of the same campaign in all categories. Elan will make sure that the Creative Director of the Year will be the fastest down the slopes, by awarding the winner with Amphibio 18 Ti2 Fusion X, more known as the King of carving skis, ensuring a timeless aesthetic for the perfect turn.

»The Amphibio technology received numerous prestigious awards and therefore became the most awarded technology in the history of Elan. This award-winning combination makes Amphibio skis the ultimate choice for the slopes. It’s our great honour to be able to gift the most awarded skis to the most awarded Creative Director at Golden Drum. « added Melanja Korošec, Brand Director of ELAN Group.

Young Drummers Competition with entries from 15 countries

The Young Drummers Competition accepted entries from 15 different countries. The 5-member jury led by Ghada Wali, the multiple-award-winning designer who developed an Arabic typeface that was chosen as one of the best 100 graphic design pieces in the world by the Society of Typographic Arts in Chicago, already got to work, and we can’t wait to see the winning idea. The author of the best idea will be awarded a 1,000 EUR prize by the Slovenian Tourist Board and Golden Drum Festival at the Golden Drum Awards Show awards powered by Mastercard on 23 September 2022 in Rovinj.

What will the juries be looking for?

ANA ŠUTIĆ

»Personally, I will be searching for the moments of catharsis, you know when you think: ‘Man, I wish we did that…’ Ideas that have not been carried out in that way before, and seem so obvious and logical and perfect, as if they were always there, waiting for someone to notice them. That’s the work that provokes the most change. So, it’s up to you, and up to all of us together to take it to the next level, be smart and sharp as ever and show the way forward for our industry.« says Ana Šutić, Chief Creative Officer at New Moment Serbia and a member of our One-Channel Jury.

LEVAN LEPSVERIDZE

»I am expecting to see work that is so fresh and innovative that it would serve as a perfect proof for our generation being the most creative generation in history.« is excited Levan Lepsveridze, Co-Founder and Creative Chairman at Leavingstone, Georgia and a member of our Omni-Channel Jury.

LAVINIA FRANCIA

»The last few years have demonstrated how communication can provide engagement, entertainment, and relevant content in people’s lives, reaching out to them in many innovative and unexpected ways. So in this jury session, I will look forward to pieces of communication that work in this direction, leveraging on the brands assets and values and bringing them to life in meaningful ways to people’s needs and curiosity.« explains Lavinia Francia, Creative Director of Ogilvy Italy and a member of our Omni-Channel Jury.

Tags: pr awards, Marketing awards, Golden Drum