Learn from PR leaders.
Media landscape, media training, crisis communication, strategic and political communication, as well as communication on digital channels and across various sectors are Manjgura’s professional PR education programs. Delivered through trainings, workshops and/or lectures, they introduce the latest media trends and enable a deeper understanding of the exciting world of communications. Master the key skills and tools for successful communication—and management.
MEDIA LANDSCAPE
Is your story worthy of the prime-time news, or would a local portal deliver greater value? The media landscape provides an overview of the entire media market and serves as a starting point for strengthening reputation and reaching target audiences. This comprehensive training presents media trends and social networks in Croatia, with practical guidelines for successfully arranging cooperation with media outlets and media agencies.
MEDIA TRAINING
The program includes acquiring theoretical and practical knowledge and skills for communicating with the media and public speaking before different audiences. It covers an overview of media relevant to the client’s field of activity, insight into how journalists work and how specific media organizations operate, the basics of verbal and non-verbal communication, public speaking training, and practice in giving statements and on-camera interviews—with concrete guidelines for future performance.
STRATEGIC COMMUNICATION
Training in managing communication processes that will help you successfully tell your story and improve business performance.
CRISIS COMMUNICATION
Learn how to take control during a crisis, correct misconceptions, and prevent potential damage. High-quality crisis communication turns a crisis into an opportunity. Turn that opportunity into a successful business story with concrete guidelines for future action.
COMMUNICATION ON DIGITAL CHANNELS
Training on the effective application of your key business messages in creating online content for websites, social media, and other digital platforms. Use technology creatively and reach your desired audience—surpassing the reach of traditional media.
COMMUNICATION OF NON-GOVERNMENTAL ORGANIZATIONS ACROSS SECTORS
Do you communicate effectively with internal and external audiences? Learn how to tailor messages to each audience, increase your organization’s visibility, and improve effectiveness and business results. Master communication within professional associations and sectors such as healthcare, finance, judiciary, large, small and medium-sized enterprises, politics, civil society, sustainable development, technical activities, education, science, retail, sports, construction, and more.
POLITICAL COMMUNICATION
Communication by public officials, representatives of local self-government units, political parties, and candidates is among the most sensitive forms of public communication. Educate yourself in time—there’s no need to wait for elections!
COMMUNICATION FOR LOCAL SELF-GOVERNMENT UNITS
Learn how to build trust, increase the visibility of public policies, and enhance the reputation of your municipality, city, or county. Sharpen communication competencies for clear, persuasive, and transparent communication with citizens, the media, and other stakeholders. The training offers practical guidelines on using communication tools, messages, and channels on a daily basis—ensuring messages reach citizens directly, from media and social networks to direct public communication.
WHO ARE THE TRAININGS FOR?
Professional trainings are intended for presidents and members of management boards, communication, PR and marketing professionals, leaders and employees of public and state-owned companies, local self-government units, state bodies and institutions, political parties, associations, project managers, and anyone who is in any way involved with communications and the media.
LOCATION AND TIME
The venue and schedule are defined in agreement with the client.
DURATION AND NUMBER OF PARTICIPANTS
The duration and number of participants are defined in agreement with the client.
EDUCATORS
Krešimir Macan, Anamarija Hrvoić Đurić, Marja Čolak, and Tomislav Horvat are experts who share their knowledge and are ready to answer all your questions. MORE…
PRICE
The price is determined based on the client’s requirements. For more information, contact info@manjgura.hr
or +385 (0)1 4554 222.
Didn’t find the right training for you? Contact us at info@manjgura.hr
and we’ll tailor a program to your needs!
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