{"id":30253,"date":"2011-01-04T14:28:05","date_gmt":"2011-01-04T13:28:05","guid":{"rendered":"http:\/\/manjgura.hr\/?p=30253&#038;lang=en"},"modified":"2018-02-27T13:08:41","modified_gmt":"2018-02-27T12:08:41","slug":"why-pro-bono","status":"publish","type":"post","link":"https:\/\/manjgura.hr\/en\/corporate-social-responsibility\/why-pro-bono","title":{"rendered":"Why PRo Bono?"},"content":{"rendered":"<p class=\"Article-meta\">Posljednja izmjena February 27th, 2018 u 13:08 <\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-28727\" src=\"http:\/\/manjgura.hr\/wp-content\/uploads\/2015\/04\/office-1081807_1280-1024x684.jpg\" alt=\"office-1081807_1280\" width=\"1024\" height=\"684\" srcset=\"https:\/\/manjgura.hr\/wp-content\/uploads\/2015\/04\/office-1081807_1280-1024x684.jpg 1024w, https:\/\/manjgura.hr\/wp-content\/uploads\/2015\/04\/office-1081807_1280-300x200.jpg 300w, https:\/\/manjgura.hr\/wp-content\/uploads\/2015\/04\/office-1081807_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Why should agencies, sometimes, work for free?<\/p>\n<ul>\n<li>The main reason why agencies get involved in such projects is their importance to the community and general interest that is the result of such campaigns, they are mostly charity projects. So far, Croatians have shown their exceptional willingness to participate in humanitarian projects since the end of the 90&#8217;s when telecommunication company Markot.tel introduced first so-called donation phones. With each new humanitarian project, Croatians have shown their noteworthy willingness to help those in need.<\/li>\n<li>Free projects are often more fun than paid ones. There are no complicated corporate rules or conservative approaches to PR. Pro Bono projects mostly fall into the category of projects in which you use all your creativity. Because of limited funds, you can test your guerrilla marketing skills, which, by its very definition, includes creativity and fun.<\/li>\n<li>The media, in general, willingly follows humanitarian projects and actions, so there\u2019s an opportunity to hang out and get to know the journalists even better.<\/li>\n<li>Free projects are often an overture to a future cooperation. If you can prove that you can successfully cooperate with a project organiser you won\u2019t be billing in the end, in some future situation and within some future budget there could be an item with your agency\u2019s name on it, and this time, you will get paid for your effort.<\/li>\n<li>In the end, even if you do not continue your cooperation and you did a great job, you will always have a reference to be proud of.<\/li>\n<li>\u00a0It doesn\u2019t hurt to mention the sure (no)payment. You won\u2019t have to send any invoices and wait until you\u2019re paid.<\/li>\n<\/ul>\n<p>With whom and in what way has Manjgura cooperated in the past, Kre\u0161imir Macan commented for <a href=\"http:\/\/www.poslovni.hr\/\" target=\"_blank\" rel=\"noopener\">Poslovni dnevnik<\/a>:<\/p>\n<blockquote><p>Since the very first time, when we organised the \u201cLet them hear\u201d action on Croatian Radio-television, which is, to this day, a template for most humanitarian projects in Croatia, we actively participate and help in all projects of general interest. For years now we have been following an association of patients suffering from hepatitis Hepatos in Split. We were the media partners of Epidaurus festival in Cavtat because, for people with great ideas that are located in other parts of the country, it can sometimes be very hard to reach the main national media. These days, we are doing pro bono promotion for the new movie by Dalibor Matani\u0107 \u201cMajka asfalta\u201d (Mother of Asphalt), because cultural projects rarely have a budget that will enable them to create a real promotional campaign.<\/p>\n<p>We are always involved in campaigns of general social interest or when someone has a great project and needs a helping hand to get started \u2013 we are ready to push as much as we can. I would call that a partnership. We get involved in a project that will, in time, give good results to the entire community. Selection of projects is a matter of estimation: let\u2019s say someone is your long term partner or client and needs a favour because they don\u2019t have a budget \u2013 of course, you\u2019ll pitch in. Someone doesn\u2019t have the experience and needs support for a project we consider to be great \u2013 there is no dilemma. The only question is to what extent do we get involved and how much time we have with our regular work. If it is necessary and if you have estimated that you\u2019re doing a good thing, you will not charge or condition anything. Sometimes, a simple piece of advice or a contact list of media outlets means a lot to someone who doesn\u2019t have any experience in this field.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The main condition to accepting a non-profit project is enough time and employees that can be spared for serious work on that particular project.  If you can invest the hours and people, free projects are often high-quality decisions.<\/p>\n","protected":false},"author":18,"featured_media":28727,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2674,2707],"tags":[3129,3166],"class_list":["post-30253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-social-responsibility","category-blog-en","tag-kresimir-macan-en","tag-pr-en"],"acf":[],"jetpack_featured_media_url":"https:\/\/manjgura.hr\/wp-content\/uploads\/2015\/04\/office-1081807_1280.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/posts\/30253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/comments?post=30253"}],"version-history":[{"count":0,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/posts\/30253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/media\/28727"}],"wp:attachment":[{"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/media?parent=30253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/categories?post=30253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/tags?post=30253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}