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<\/p>\n<\/p>\n
Here are a few most common mistakes in PR that should be avoided like the plague:<\/p>\n
When you want to send your story to a newspaper or any other media, you have to do some research on that particular media. In other words, it is important for you to be able to recognise which media or which section of the media will find your story interesting. If you keep sending it to the wrong ones, it will end up in the trash and will not be published because that media finds it irrelevant, while some other outlet, or even just another section would have found it a great addition to their media space and both of you could have benefited \u2013 you would have given them an interesting story to publish and they would have done it without any financial compensation which is beneficial for you.<\/p>\n
Journalists complain that they get over 300 emails a day, and they are only interested in a few of them!<\/p>\n
Personalising your email with \u201cDear Mark\u201d is simply not enough. When a journalist opens your email and sees the addresses of other media outlets (their direct competition) in the Sent list, he can instantly lose interest in publishing something which was already published (or will be covered) by someone else. True, personalising each email takes more time, but turs me, it\u2019s worth it.<\/p>\n
Send each email individually if it\u2019s important to you for the story to be published or covered, use the journalist\u2019s name and surname, and in some cases send an email to the journalist directly instead of sending it to the entire newsroom.<\/p>\n
A party to celebrate your client\u2019s new hairstyle is not something any newsroom should be bothered with. These events don\u2019t have any informative value and they will only waste the already overcrowded media space.<\/p>\n
However, be crafty, connect the opening of your client\u2019s new branch with current economic trends and you will secure media coverage. Give a seemingly unimportant event global importance.<\/p>\n
In today\u2019s world, it is very important to be aware of the events going on outside your office. If a train jumped off the tracks killing 30 people, you have to know that the media is pretty occupied with that story and that your pitch will go unnoticed. The day when a new \u201cHarry Potter\u201d is premiering in bookstores is not the best day to promote your new \u201cHome cooking\u201d cookbook. There is a time and a place for every story to be published.<\/p>\n","protected":false},"excerpt":{"rendered":"
It’s human to make mistakes. However, if you make them systematically, all the time, without even realising it, then everything is pointless. <\/p>\n","protected":false},"author":18,"featured_media":28731,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2672,2677,2707],"tags":[2700,2695],"class_list":["post-30524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-relations","category-news","category-blog-en","tag-press-release","tag-media-relations"],"acf":[],"jetpack_featured_media_url":"https:\/\/manjgura.hr\/wp-content\/uploads\/2014\/12\/suit-673697_1280.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/posts\/30524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/comments?post=30524"}],"version-history":[{"count":0,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/posts\/30524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/media\/28731"}],"wp:attachment":[{"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/media?parent=30524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/categories?post=30524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manjgura.hr\/en\/wp-json\/wp\/v2\/tags?post=30524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}