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A key part of the summit will be the panel discussion \u201cPR and Media Challenges: New Age\u201d, moderated by Vanda Ku\u010dera, Director of Corporate Communications at McCann Belgrade. Panelists will include Kre\u0161imir Macan, founder and director of the Manjgura agency, Aleksandra Kosanovi\u0107 Stri\u017eak, Director of Marketing and Communications at Erste Bank Serbia, Jasmina Koprivica, Director of Digital Operations at Euronews.rs and TVArenasport.com, and Radi\u0161a Kri\u010dak, PR Manager at McCann within the I&F Group.<\/span><\/p>\n Amid increasing public distrust, fear of AI’s rapid progress, and the uncertainty it brings, the panelists will explore an important question: Are we ready for the new distribution of responsibility? Do we all share the same challenges, or will each of us have to face our own? Do we truly understand what ‘public interest’ means, and what is our role in shaping public opinion? Do the media and PR professionals really have the power they are believed to hold?<\/span><\/p>\n Other summit participants will include Bojana Stankovi\u0107, owner and head of communications at Smart Vision, <\/span>Nata\u0161a Pavlovi\u0107 Bujas, President of IPRA for 2024 and founder and director of Blumen Group in Serbia<\/span><\/a>, Dr. Dejan Ver\u010di\u010d, Professor, co-founder and President of the IPRA ABA Chapter and founder of the Bledcom PR Conference, <\/span>Marina Bolan\u010da<\/span>, founder and director of the \u201cAbeceda komunikacije\u201d agency in Croatia and IPRA GWA winner, and Sanja Milakovi\u0107 Kolund\u017eija, partner at \u201cExecutive Group\u201d in Serbia and also an IPRA GWA winner.<\/span><\/p>\n Additionally, the summit will feature Gordan Turkovi\u0107, founder and CEO of \u201cCTA Communication\u201d from Croatia and IPRA GWA winner, Aleksandra Vukovi\u0107, entrepreneur and director of \u201cNURA* digital\u201d from Serbia, and Ivan Jak\u0161i\u0107, founder of Avala Media and co-founder of the IPRA ABA Chapter.<\/span><\/p>\n Other panel discussions will address how to manage new technologies and changes in the communications landscape, while the gala evening will be the highlight of the event, celebrating excellence in communications through the presentation of prestigious awards to the best in the industry.<\/span><\/p>\n To recall, IPRA is the leading international public relations association, founded in 1955 with the mission of promoting reliable communication and ethical practices in public relations. The annual IPRA GWA initiative, was launched in 1990 and has consistently <\/span>promoted excellence in the PR industry<\/span>. This year, the<\/span> final judging took place for the first time in Croatia<\/span><\/a>, specifically in Zagreb, hosted by the Manjgura agency. <\/span>Kre\u0161imir Macan served as a jury member<\/span><\/a> alongside his colleague Marina Bolan\u010da Radunovi\u0107 from the Abeceda komunikacije agency.<\/span><\/p>\n Manjgura was a finalist for the prestigious PR Oscars this year with two projects<\/a> and won an award in the public sector category<\/a> for the campaign\u00a0\u201cJustice served: Historic rise of judges\u2019 salaries\u201d. The campaign spanned several months, during which Manjgura provided communication support to the Croatian Judges Association, culminating in the largest increase in judges\u2019 salaries in recent history.<\/p>\n![\"\"](\"https:\/\/manjgura.hr\/wp-content\/uploads\/2024\/07\/Kresimir-Macan-foto-Mia-Medakovic-1024x683.jpg\")
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