24 agencies competing for the title of Adriatic Agency of the Year
The Golden Drum Competition has accepted around 1000 entries, most of which are coming from Ukraine, followed by Poland, Slovakia, and Hungary. As much as two-thirds of entries this year are made by independent agencies.
Advertisers, agencies, and other marketing communications professionals from 24 different countries have entered their best works in four diverse sections.
24 agencies from 5 different countries have the possibility of winning the title of Adriatic Agency of the Year. The special award, this year powered by Zavarovalnica Triglav, will be presented based on the Festival’s points system, throughout all sections and special groups, for the most successful entries from the following Adriatic Region countries: Bosnia and Herzegovina, Croatia, Kosovo, North Macedonia, Montenegro, Serbia, and Slovenia. The current proud holder of the title is agency McCann Beograd. Its challengers this year come from Croatia, Serbia, Slovenia, North Macedonia and Bosnia and Herzegovina.
Adriatic Agency of the Year award is the most important and relevant ranking in the Adriatic region, where its jurors are professionals from all over the world.
“Creativity encourages us to think about things we normally wouldn’t even be able to imagine. Zavarovalnica Triglav, too, seeks to offer innovative solutions that contribute to the progress of not only our own organisation but also the environment we operate in. As a proud partner of the Golden Drum Festival, we are thrilled to see that each year it continues to demonstrate the importance of marketing and advertising culture, which also helps shape the culture of dialogue in society. The advertising environment connects us and has an important impact on the perceptions of today’s world and the power to direct development together with creativity, innovation and science. This also strengthens the awareness of shared responsibility in building our future.”
– Tjaša Kolenc Filipčič, Marketing Manager at Zavarovalnica Triglav
Pack your dancing shoes, we’re going to party
The Golden Drum day of creativity will be wrapping up with a celebration of the winners and showing off creative moves on the dance floor. The rhythm of the evening will be given by Konstrakta, a Serbian singer and songwriter who competed at the 2022 Eurovision Song Contest, where she placed 5th. Don’t miss out!
Hurry up and get your festival pass, which includes the Golden Drum program, awards show and the creative party of the year.
What will our juries be looking for?
»I’m always looking for works that make me feel something. When I’m sitting in the dark room during the jury session, and watching one case study after another, the pieces that have clear storytelling and stakes always pop out immediately. Please, make me smile, make me cry, make me laugh, even worry a bit.« says Vera Länger, Creative Director, Artificial Group, Hungary and a member of Omni-Channel Jury.
»Hello, Golden Drum and worthy contestants; I call you from Istanbul, the most beautiful city in the world. Golden Drum, one of Europe’s most prestigious creative festivals, continues to prepare at its full speed to reunite, reconnect and revive creativity. In the Omni-Channel category, which consolidates and talks about itself in the digital world, I will look out for the creativity and different perspectives of your valuable contestants. Stay digital.« is excited Emrah Pamuk, Chief Executive Officer and Co-Founder, Digital Exchange, Turkey, and a member of Omni-Channel Jury.
»I’ll be looking for creativity that goes beyond the mere limits of brand marketing. Creativity that impacts through collaboration; creative strategies and execution that engage brand activation in versatile fields – such as education, architecture, governmental affairs, cultural management, science, human relations etc. in pursuit of business excellence. I’m excited by the honour to evaluate campaigns that lead to sustainable positive impact and brand creativity that solves real-life problems.« explains Emilia Stefanova, Managing Director, All Channels Advertising, Bulgaria and a member of Creative Business Excellence Drum Jury.
- Public Relations
- Corporate Social Responsibility
- Crisis Communication
- Digital marketing
- Foreign Investments
- Media Relations
- Online PR
- Politics and Elections
- Strategic Communication