HRA New Polaris for Manjgura – International Award for Political Communication
London, 13 June 2025 – as the only agency from Croatia, Manjgura won another Polaris on Friday in London, the prestigious global award for political communication.
The international jury recognized the campaign for the local elections in Podgorica in September last year, where the European Progress Party (SEP), founded just two months before election day, achieved a historic success by entering the Assembly of the Capital City of Podgorica. Thanks to a focused communication approach and a precisely defined digital strategy, SEP’s support grew by an impressive 200 percent in just one month of campaigning, despite operating with a very limited budget. This enabled the new party to successfully establish itself on Montenegro’s political scene.
This year’s jury, consisting of 48 renowned communication experts, evaluated projects from around the world and awarded Manjgura the Silver Polaris Award for political communication in the category of political campaigns with a small budget.
“This award is yet another confirmation that quality political communication transcends borders, and that knowledge, hard work, and dedication bring results”, said Manjgura’s director, Krešimir Macan, who led the campaign together with executive director Tomislav Horvat and junior consultant Marko Bičić.
The Polaris Award is an international competition that recognizes outstanding achievements in the use of political communication and technology. It is presented under the auspices of the International Association of Political Consultants (IAPC), the Latin American Association of Political Consultants (ALCP), and the African Association of Political Consultants (APCA).
Organizers explain that Polaris is another name for the North Star, the brightest star visible in the Northern Hemisphere. Just as it has guided humanity, explorers, and leaders to their goals for thousands of years, so too do today’s political consultants guide candidates, political parties, movements, and leaders.
This marks Manjgura’s seventh Polaris Award, following recognition for campaigns in the Šibenik local elections, crisis communication for the tourism sector during the COVID-19 pandemic, and support for the Croatian Judges Association in improving working conditions and salaries for judges.
Tags: Krešimir Macan, Manjgura, pr awards, polaris awards, European Progress Party, SEPAlso read following…
